The new NSF/ANSI 355 – 2011 standard on Greener Chemicals and Processes Information has been released after a lot of work by a passionate joint committee (including yours truly) from industry, ACS Green Chemistry Institute (the sponsor), EPA, academia, NGOs and NSF. This is an attempt to provide a vehicle for standardized information for business [...]
Posts Tagged ‘Environmental Marketing Claims’
New Greener Chemicals and Processes Information Standard
Posted in Environmental Marketing Claims, tagged Environmental Marketing Claims, green chemistry on October 7, 2011 | Leave a Comment »
Current Events and Articles
Posted in Environmental Marketing Claims, Events and Articles, Product Stewardship, REACH, TSCA, tagged EHS Strategies Inc., Environmental Marketing Claims, life cycle thinking, Product Stewardship, REACH, Sustainability, TSCA on July 13, 2011 | Leave a Comment »
Current and recent events and articles: Upcoming: November 15 and 17, 2011 Dept of Commerce, US Commercial Service webinar “EU REACH – What You Should be Doing.” I’m speaking the 17th on “Protecting Your Supply Chain.” August 18, 2011 Spoke on “Greening Your Supply Chain” for the Environmental Initiative’s Business & Environment Session. Slides [...]
Are Green Claims Worth it?
Posted in Environmental Marketing Claims, tagged EHS Strategies Inc., Environmental Marketing Claims on April 2, 2011 | Leave a Comment »
Nice summary of whether there is really anything behind the surveys on all the consumer demand for “green” products by Joel Makower http://bit.ly/eYG9Ef Essentially, he says that consumers say they want green, don’t really know what “green” (or “sustainable”) means and won’t pay more because they either don’t trust companies and/or are buying on price [...]
USDA Biopreferred Products Label
Posted in Environmental Marketing Claims, tagged biobased, biopreferred, EHS Strategies Inc., Environmental Marketing Claims, FTC on January 25, 2011 | Leave a Comment »
USDA has published its final rule on a voluntary product certification and labeling program for “biopreferred products” – bio-based materials containing products (like NatureWorks corn-based polylactic acid polymers). See rule and guidance here. The program is set for launch Feb 21, 2011. I’d second Steve Mojo, executive director of the Biodegradable Products Institute: “The label [...]
Bogus Green Certifications
Posted in Environmental Marketing Claims, tagged EHS Strategies Inc., Environmental Marketing Claims, FTC on January 19, 2011 | Leave a Comment »
The FTC just announced action against a company that provided bogus “Tested Green” certifications to customers for a fee. Press release here. Sounds like there could be some other laws the company violated too…. Don’t be taken in looking for a quick “green” claim. There are some legitimate 3rd party certifiers out there, but you [...]
“Sustainability” as Jargoniest Jargon fo 2010
Posted in Environmental Marketing Claims, Sustainability, tagged EHS Strategies Inc., Environmental Marketing Claims, Sustainability on January 5, 2011 | Leave a Comment »
I have to agree, “sustainability” is a frustrating term now being used by anyone for anything (nearly 30 million hits on Google search!). Always an issue when marketing jumps on a term. See Triple Pundit’s article: http://www.triplepundit.com/2011/01/ad-age-names-sustainability-one-jargoniest-jargon-words-2010/ I also commented to the FTC that it shouldn’t be accepted as an environmental marketing claim. See my [...]
Comments on Latest FTC Green Guides
Posted in Environmental Marketing Claims, tagged EHS Strategies Inc., Environmental Marketing Claims, FTC on December 2, 2010 | 2 Comments »
Here are my comments to FTC on their latest Green Guides: Re: Proposed, Revised Green Guides, 16 CFR Part 260, Project No. P954501 The latest version of the Green Guides adds useful clarification for the primary standards environmental marketing claims that should adhere to: Claims need to be technically accurate and supported by scientific data. [...]
EPA DfE Alternatives Assessment Methodology
Posted in Environmental Marketing Claims, Product Stewardship, tagged action plans, EHS Strategies Inc., Environmental Marketing Claims, green chemistry, Product Stewardship on December 2, 2010 | Leave a Comment »
EPA has just posted its draft Alternatives Assessment Methodology on how it will compare the hazards of alternate chemicals in deciding whether or not to designate a product as “Designed for the Environment.” DfE is geared to identifying alternatives that work and are available and are greener than the current chemicals that are being used. [...]
MN Green Chemistry Forum
Posted in Events and Articles, tagged EHS Strategies Inc., Environmental Marketing Claims, green chemistry, green marketing on November 23, 2010 | Leave a Comment »
I spoke at the Minnesota Green Chemistry Forum’s “Adding Value Through Green Chemistry” conference January 7, 2011, on the topic of environmental marketing claims opportunities and challenges for companies.
FTC Issues Revised Green Guides
Posted in Environmental Marketing Claims, tagged EHS Strategies Inc., Environmental Marketing Claims, FTC, green marketing on October 6, 2010 | Leave a Comment »
FTC released its latest proposed version of Guides for the Use of Environmental Marketing claims October 6, 2010: http://www.ftc.gov/opa/2010/10/greenguide.shtm Comments are Due December 10, 2010. At 295 pages, it will take me a bit to digest. On a quick scan it does look like they seriously considered my comments (12 cites!). An FTC summary of [...]
